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Doctor Frequently Asked Questions
How does Chirodirectory work?
Patients can now go online and access Chirodirectory.com, The National Directory of Chiropractic's online directory. The prospective patient can search by city, county, or doctor's name and pull up all of the chiropractors in that search.
Doctors who have chosen to create clinic profiles will appear first in the search. The patient can then make an informed decision as to which clinic and doctor to choose based on the profile of the doctor.
How do I get started?
This is the easy part. Just click "Include Me" under Are you a Chiropractor? and fill out the form as completely as possible. You can update the information at any time by accessing your data by using your your username and password.
What does the online program include and how much is it?
The Chirodirectory online program includes:
1. Building and managing your personal clinic website
2. Editable monthly electronic newsletter for your patient base
3. Clinic Profile on Chirodirectory.com
4. New edition of The National Directory of Chiropractic (hard copy)
5. The latest edition of the National Directory of Chiropractic is available upon request for no additional charge
The full program is only $220 a quarter.
Why choose Chirodirectory?
The chiropractic profession needs to have one location where a patient can go and find information on ALL the clinics around the country. Having already organized the profession in book form, it was a natural evolution for the Directory to create a directory for patients on the internet. For the first time in chiropractic history, people can find out what services individual clinics are providing.
We know what information patients are looking for when choosing a clinic. This information must be in a format that is easy to use AND accessible to the average subluxated individual. Building a clinic website is an essential part of having an internet presence and yet people still have to be able to find and access that website. Chirodirectory gives clinic websites around the country a home where patients can go. Chirodirectory.com comes up in the top position on most of the major search engines when patients are searching for chiropractors.
Why should I put my clinic on the internet?
Some of your best patients are looking for your services but don't know how to find you. A large and growing segment of our population is using the web as their primary resource for researching their healthcare needs. Is your practice readily accessible?
Chirodirectory is here to fulfill your online marketing needs. On Chirodirectory.com, all of the services you provide will be displayed in a simple, easy to use format for patients to make immediate and educated decisions in choosing you as their chiropractor.
Administrative Instructions for your Chirodirectory Program
Chirodirectory Profile Administration
Your clinic has been assigned a UserID and Password that will allow updates to your vital information. All information will automatically appear on your Chirodirectory Profile and on your website.
1. To add to your clinic's information, go to www.Chirodirectory.com and enter your UserID and Password in the Chirodirectory Login.
2. Since this information will represent your clinic, please take the time to fill out the form completely.
3. Photographs will be incorporated into your website by emailing them in jpeg format or mailing them.
Website Administration
Follow the Chirodirectory Profile instructions to access your administrative functions. Click the Website button to build your website. All information inputted into the electronic fill-out form automatically appears on your ChiroWebsite. Please inquire about our customized features.
Helpful hints on how to best utilize your website:
1. Include your web address on your answering machine.
2. Put website on all local advertising including newspapers and clinic pamphlets.
3. Include website address in yellow page listings.
4. Include web address on business cards and clinic signs.
Newsletter Administration
1. To enter Newsletter Administration section follow Chirodirectory Profile Instructions .
2. Click "Newsletter" button and re-enter your UserID and Password. Click "Login."
3. This automatically enters you into the "Review Newsletter" section. Check the articles that you want to include in your newsletter. Click "Preview Newsletter."
4. Click "Your Info" and enter clinic information. We suggest creating a separate email address to send the newsletter. Click "Submit."
5. To add your own articles, click "Add Article." Select "My Articles" or choose from our archives. You can review and edit your articles by clicking "Edit this article." Click "Include this article" to include in upcoming newsletter.
6. To send announcements, click "Announcement." Enter announcement and click "Preview" "Send" and "Proceed."
7. To set up patient newsletter email list, click "Email List" and input patient email information. This list can also be used for personal clinic announcements. Your patient email list can be searched by patient's last name and email address.
Note: Upcoming newsletter articles will appear at the beginning of the month and all article additions must be entered before the 25th day of each month.
Add Articles to ChiroJournal
ChiroJournal requires that any articles entered via its web forms (in the "Add Articles" section) be "plain text" only. Unfortunately, most modern applications like MS Word use characters (certain letters and punctuation) that are not directly internet friendly.
The easiest way to format an MS Word document (similar for any other word processing program) is to save the document as "text only." This will cause Word to translate the illegal characters into more generic, internet friendly characters. The "text only" document can then be reopened in word and "copy and pasted" into the form.
Note: Articles often need to be "massaged" a bit before they will look right. Check them carefully. Remember, if you have a large mailing list, a good many people will see them. In order to indicate a paragraph break in a "text only" file you type the "enter/return" key twice.
How to Collect Patient Email Addresses
1. Have section on Daily Sign-Up Sheet for email addresses for patients interested in receiving monthly newsletter.
2. Have an Email Sign-Up Sheet at all promotional functions.
3. Implement staff collection of email addresses for all patient contacts.
4. Have email address section on New Patient Fill-Out Form.
5. Call patient base and ask patients if they want to receive newsletter, andcollect email addresses.
6. Send out a flyer to patient base informing them of the newsletter. Include the web address where they can log in and register to receive the newsletter.
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